Article:
ISSUE No. 11 July - August 2008

Dubai Summer Surprise
100 Events in 65 Days

Dubai Summer Surprises 2008, the region’s biggest summer event kick-started on June 19 with 65 days of summer festivities and a refreshing change in entertainment symbolized by the Tens of Surprises concept. Till August 22, Dubai will welcome millions of visitors through a combination of the region’s best in shopping, winning, and family entertainment.

Shopping
Shopping has been a key element of DSS from the start in 1998 and figures related to the retail industry during summer are usually used as success indicators of each DSS edition – the retail spending during DSS 2007 touched AED 850 million. The growth of the retail sector during summer in Dubai has been monumental but not without benefits to the millions of shoppers who flock to Dubai during DSS. Dubai is a shopper’s paradise and this feeling is accentuated in summer when some of the biggest shopping promotions in the region are launched.

Winning
While shopping brings its share of joys, DSS adds to it an exciting prospect of winning. Every week, shoppers stand the chance to win luxury cars and cash prizes running into hundreds of thousands of dollars. A regular shopping trip could make a shopper richer by the thousands overnight. It is this excitement that ultimately lends to the spirit of DSS shopping. There are three main raffle draws being organized for DSS 2008 – the Dubai Summer Surprises 2008 Grand Raffles, the Dubai Shopping Malls Group Mega Raffles, and the Dubai Gold and Jewellery Group Raffle Promotion.

Dubai Gold and Jewellery Group Promotion
The Dubai Gold and Jewellery Group is offering shoppers a chance to win daily prizes of AED 10,000 and nine weekly bumper prizes of AED 50,000 in gold & jewellery vouchers during this year’s Dubai Summer Surprises.

Shoppers have the opportunity to go home with a total of AED 1.1 Million in prizes by purchasing AED 300 worth of gold or jewellery from any of the participating Dubai Gold & Jewellery outlet during the 65 days of DSS. The promotion runs in over 300 jewellery outlets across Dubai, including stand-alone shops as well as those in the malls, Gold Land, Gold Souk, Gold House, Gold Centre, Meena Bazaar, and Al Ghusais.

Entertainment
Events have been organised to present Tens of Surprises where a new activity will be held every alternate day meaning visitors can expect a display of refreshing entertainment throughout 65 days of summer festivities. In line with this change, the events organised have been of an extremely high standard and designed to cater to every visitor segment. Some of the highlights for this year include the Signature Events, comprising of eight exciting activities for mall shoppers and visitors, in addition to Modhesh Fun City, the focus of entertainment during DSS. Numerous new zones have been added to Modhesh Fun City thus strengthening its reputation as the largest indoor edutainment venue in the region.

Key Sponsors
The sponsors for DSS 2008 are Al Futtaim Group – Dubai Festival City, Al Ghurair City, BurJuman, Emaar Malls Group LLC, Dubai Duty Free, WAFI, Dubai Refreshments Company – Mirinda, Dubai Shopping Malls Group, Dubai World Trade Centre, Dubai Gold & Jewellery Group, Emarat, Emirates Airline, Etisalat, Ibn Battuta Mall, MAF Shopping Malls, and MasterCard Worldwide.