Profile:
Discover ME – German culture and business magazine in the Middle East
About us
Discover ME is the first German language culture and business magazine in the Middle East. Discover ME is edited by German journalists and is distributed in the United Arab Emirates as well as in Germany. Through professional reporting on the scene, up to date and authentic information flow is guaranteed. We track down new trends in the Middle East, analyze facts and edit information for the readership. The bi-monthly issues shall help to get an objective insight into life in the Middle East.
Topics
Business
Latest information in the field of economy, trade and finance in the Middle East is delivered here. Discover ME reports about German companies that are already successfully engaged in the region and also shows ways for such companies that prepare to enter the market in the Middle East. Dubai as Asia’s largest trade and economy hub is forming the center of reporting.
Culture
We explain Arabic traditions and historical backgrounds in the cultural chapter of Discover ME. The magazine considers itself as a mediator between the Western and Arabic World and is aiming to present cultural differences in an objective way. Arabic language training as well as essays about intercultural dialogue shall motivate our readers to deal open mindedly and without prejudice or fear towards the culture in the Middle East.
Sports
Since long time ago Dubai is host for spectacular sport events such as Horse Racing Dubai World Cup or the Dubai Tennis Open. The whole Middle East is getting more important for sports competitions. The Formula 1 found its way into the desert with great success. Discover ME informs about important sport events in the region and also portraits typical Arab sport competitions.
Lifestyle
Discover ME reports about life in the Middle East from the perspective of German business men, tourists and expatriates. Central topics are reports about experiences, travel reports and anecdotes. Special attention is given to the field of healthcare. Beside that, Discover ME delivers a list of the best hotels, restaurants and night-clubs. The magazine considers itself to be a practical and up to date reference book for German speaking business travelers and tourists.
Mission
The German team of Discover ME delivers extensive information about life in Arab countries. Thus the recent business, cultural and sportive events will be updated for the readers. Discover ME describes the multifaceted aspects of the Middle East through objective reporting from a German point of view. We consider ourselves as ambassadors between the cultures and we try to facilitate the start for new arrivals in the United Arab Emirates.
Readers
The bi-monthly editions of Discover ME do mainly address the German speaking community within the UAE, business travelers and tourists. Our emphasis is on the German market where there is a great need for trustworthy and factual reporting about the Middle East. Discover ME is read by business men as well as tourists and private persons having a great interest in the region.
Target Group
Circulation
Subscription fees (yearly / 6 issues)
Distribution
Discover ME is distributed in the United Arab Emirates as well as in Germany. The magazine is available in large shopping malls, book stores and hotels. In virtue of the close cooperation with German organizations and authorities Discover ME is constantly available wherever Germans are – inside and outside Germany.